I’ve worked for agencies big and small. I’ve helped pitch, win, launch, and champion great creative work for a whole gamut of brands. Whether it’s cars or cats, tech or hospitals—if there’s an idea, there’s a way. I’d love to help you put something good into the world.
Education
• Miami Ad School graduate
• University of Florida, magna cum laude
Bachelors of the Arts in Sociology
Bachelors of Science in Advertising
Schick, “Mow The Lawn”
Schick wanted to promote their new “bikini-line razor” for lady-parts. They wanted us to take this very seriously, because they didn’t want to offend anyone.
So I wrote a song about it.
To this day, I still have no idea how on earth we sold this through.
Dignity Health, “Heartbeat Symphony" Dignity Health’s brand message is all about human connection, and they wanted to bring this to life during Heart Health Month. And what better way to raise awareness of our most important instrument (our heart) than by connecting people through music?
The concept behind the Heartbeat Symphony has never been done before. To collect heartbeats, the site uses the latest webcam technology to read your heartbeat from fluctuations in your facial skin tones. We then invented a sequencer to turn each person's heartbeat into music and assigned it an appropriate instrument, to be played by a member of the orchestra.
When you become part of the symphony, you get to hear your personalized data become music played by your individually assigned musician. This allows each person to have a unique experience while also being connected to the data of others in a beautiful, inspiring, and human way.
The symphony has continued to grow into a living piece of music that is still ever-evolving to this day.
Chevrolet, “The Ride of Your Life”
In honor of Chevrolet’s 100th birthday, we invited people to jump into their favorite Chevy for the ride of their lives—an interactive drive past all the places that have meant something to them. This interactive experience combined Facebook data and Google imagery with real footage shot around the country.
Huggies “The Potty Dance”
How do you teach 2-year-olds to learn to pee in a bowl like the rest of us
(and teach parents they should buy Pull-Ups to help train them)?
We hired a bunch of excited toddlers (and a really patient choreographer) to turn this milestone of childhood into an exciting, new dance move.
Pull-Ups market share climbed 8%. The song got national attention, was touted by celebs and featured on Vh1's Best Week Ever.
Huggies “Big Kid at Sundown"
Potty training is an adventure for kids and parents alike—an epic story of toddler-hood worthy of its own movie trailer.
Huggies “Throne of Destiny"
Nature's Way “Alive" Alive! multivitamins are a more complete vitamin for women’s bodies. To demonstrate this, we turned a woman’s body into an efficient machine run by industrious child-workers. Surprisingly not made in China.
Tidy Cats “Cat Litter" The following is a scaled down model of the Tidy Cats Cat Park—a traveling, cat-centric, public park for felines only. Sit down, relax, have a cup of coffee. Then watch your furry friend’s mind blow as it comes in contact with the most captivating cat carnival human minds can imagine.
This was our favorite piece to a more integrated campaign. But also wrote some theme songs, because cats love theme songs. Obviously.
Corona Light “Rutbuster App" So, the idea behind this campaign is that Corona Light is a refreshing change of beer. Meaning that, on the off-chance you should find yourself at a bro party, you’re probably going to end up drinking the same old crap and having the same crappy night. So why not try something a little different, like Corona Light? BOOM. Suddenly, the night is your oyster.
Okay, so the brief was a little weak.
But hey, it’s a shitty beer. And there’s a certain freedom in that.
So we made a Facebook App where you can bust your friends out of their ruts. We filmed about 150 different scenes. Then the app re-edited and personalized them in real time for your buddies, all in an experience that was as light on substance as it was fun. Kinda like Corona Light.
Kleenex “Touch" We touch a lot of things during the day, often without a second thought. But Kleenex is the kind of brand that believes it’s important to feel things as we go through this life, emotionally and texturally. Especially when they’re introducing a new, softer tissue.
Boostup.org Here’s a crazy statistic for you: 4 out of 10 high schoolers don’t graduate.
So we picked 10 at-risk kids and gave them cameras to tell us why. The world followed their stories through BoostUp.org, where anyone could “give them a boost” through social media.
Then we visualized the social data to bring it to life. As the project grew, so did the graphics—becoming more colorful and animated as the kids got closer to graduation.
Hello I am currently the creative director for Dignity Health at Eleven Inc, overseeing both brand and regional work. Keep scrolling to see more from the campaign.
About Dignity Health
Dignity Health is a group of doctors, nurses and hospitals who believe human connection is just as important to our health as modern medicine --which is actually backed up by some fascinating research.
Getting good work out of a health care brand is not easy. But over the last two years, our team has watched Dignity Health adopt the “Hello humankindness” message as a rallying cry, and ingrain it into almost every facet of their organization. Awareness jumped from 12% to 51% in the first year. Dignity Health is the 5th largest hospital group in the U.S., and this rebranding has helped them champion change within the healthcare industry.
